AI website builders in India (and similar AI tools) have developed immensely within the last decade. These products started as mere website-building tools that allowed users to create their websites using pre-designed templates.
Today’s AI site builders offer features such as automatically generating website layouts, colors, typography, and the user’s path through the website. With such high-end tools, users can easily create their online presence even with top hosting for WooCommerce. However, despite these advances, there remains one major critique of many AI-built websites: most look and feel similar.
Templates limit creativity
This happens because AI itself is not a problem; it’s the way it is being used when implementing a design.
True design differentiation doesn’t come from simply rearranging existing template designs at lightning speed; rather, it lies in design system creation that originally represents a brand’s essence. It includes its goals and the expectations of its users.
While templates can streamline the process of website creation, they have limited options. Templates have a fixed number of design components; therefore, even with hundreds of templates available, they follow just four common design styles—leading to three key downsides.
1. Visual convergence: Websites built on templates often have strong similarities to other sites built using a similar template type, mainly in the SaaS, eCommerce, and portfolio categories.
2. Brand mismatch: Templates were created with the intent of appealing to the broad audience, not to meet an individual brand’s voice, emotional tone, and cultural context.
3. Scalability Problems: As a website grows, it struggles with scalability when using templates. New pages, features, and content can cause the website to lose visual consistency.
What makes a design system unique?
A design system doesn’t consist simply of a color palette or font set. It’s an evolving structure defining how a brand interacts with users through visual and functional means.
A truly unique design system should contain:
- Visually defined rules based upon brand personality
- Consistency in the use of space, typography scale, and behavior of components
- Multiple devices and content types compatibility
- Alignment between user intent of interaction with customer’s business goals
To create unique design systems using AI builders, you need to change the focus from design output to design reasoning.
From visual generation to design intelligence
Currently, most AI builders concentrate on what a website will look like. However, the future lies in understanding the reason for those visual outcomes.
When generating unique design systems, the AI must analyze the input data beyond simply basic prompts like “minimal” or “modern.” Instead, advanced AI builders like MilesWeb have started to include:
- Brand Language & Tone: Copy, tagline, and message indicate if a brand is authoritative, playful, technical, or emotional.
- User Behavior Based on Industry: Websites created for the healthcare industry are built around the concepts of trust and clarity, while creative studios are focused on expression and experimentation.
- Content Structure & Organization: Long-form text, product catalogs, and interactive tools all require their own distinct visual rhythms.
With the ability to interpret these signals, AI can produce systems that feel more designed, or organic, rather than just assembled.
Generated design rules
The best AI-design systems create a shift toward design rule generation, rather than fixed layouts.
For example, rather than saying “This is your homepage layout,” AI systems define rules such as
- How should headers scale across multiple devices?
- How does spacing need to be adaptive based on the length of the content?
- How do component layouts change based on user interaction?
- How are colors determined contextually rather than in a generalized manner?
As a result of this approach, the website grows organically over time from a visual perspective while still providing a sense of consistency. Essentially, the resulting system feels as though it was produced by a real, lived-in process, even though it was created through the machine.
AI design evolution
An important difference between traditional templates and the way AI designs grow is through feedback-driven evolution.
The use of ethical and responsible data usage can be beneficial for AI developers since users’ interaction with the AI will be based upon a user’s actual experiences as opposed to an AI designer’s assumptions.
- Scroll depth and engagement pattern.
- Click path, navigation, and conversion drop-off.
- Content consumption patterns.
Constraints in creative AI design
Ironically, unlimited freedom doesn’t lead to unique designs. Instead, strong limitations help define what a unique design is.
AI builders develop clear boundaries defined by accessibility standards, best design practices, and principles of usability—”within these boundaries, creativity flourishes.” Traditional design templates have one fixed view of the user experience, whereas an AI design system is always evolving and improving by observing the various ways users interact with their designs.
By integrating limitation structures, AI can create a design system based on real-world user experience and provide a method for differentiating a meaningful design from a novel design.
Effects on businesses and creators
The reduction of reliance on rigid design templates and the use of AI-generated designs can result in considerable savings (for both businesses and consumers) by reducing the time required for both parties to utilize AI-based design systems.
For creators and developers, the AI systems provide intelligent counterparts rather than replacements; therefore, projects created by AI can serve as a cohesive foundation. With this, creators can develop, refine, and direct the design path of their work using the AI-generated materials.
Most importantly, users of the final products feel that the projects are intentional, branded, and human, even if they were created by an AI tool.
Looking ahead
The future of AI website builders is no longer simply about creating new designs but also about building new systems.
Once an AI understands how to interpret a company’s brand, how users behave, and how the technical aspects of design work, an AI doesn’t just act as an expedient way to quickly build a website but also as a strategic partner. A website that is created using this methodology won’t be labeled as an “AI” website; it will just be a well-designed website.